Brand Partnership & Sponsorship
01
Sony Electronics
Building Sony's global NFL partnership from the ground up.
Sony had no meaningful presence in the NFL ecosystem. Maya built the partnership infrastructure, the sponsorship strategy, and the integrated campaign architecture that turned a new relationship into one of the brand's most valuable marketing platforms.
+120%
aided brand awareness in two years
2×
headphone market share growth
$100M+
marketing budget managed
Brand StrategyPartnershipsSponsorshipConsumer Electronics
Performance Marketing & Retail
02
Sony Electronics × Amazon
Turning Thursday Night Football into a new-to-brand acquisition engine.
Launched one of the first TNF retargeting campaigns on Prime Video in 2022, betting that live sports would drive Amazon retail sales. The campaign targeted lapsed buyers, shoppers who hadn't purchased Sony in five years, and converted them at scale through Amazon Marketing Cloud measurement.
65%
new-to-brand sales rate
5 seasons
of sustained campaign performance
First
TNF retargeting campaign on Prime Video
Performance MarketingRetail MediaLive SportsAmazon Ads
Corporate Brand & Architecture
03
Qualcomm
Launching Qualcomm's first corporate brand campaign in two markets simultaneously.
Qualcomm had never run a corporate brand campaign in the U.S. or China. Lisa built the brand architecture and naming system that reshaped Snapdragon's go-to-market, then led the launch of the company's first-ever corporate brand campaign across both markets, establishing a unified brand voice for a technology company operating at global scale.
First
corporate brand campaign in U.S. & China
$700M+
brand portfolio managed
$50M
Fortune 100 partner programs directed
Brand ArchitectureCorporate CampaignGlobal MarketsTechnology
Case studies reflect work completed by Clove's founders prior to and during their independent practice. Full case studies available upon request.
