What we do

Senior marketing leadership, structured around what you actually need.

Whether you need a strategic sounding board, a part-time CMO or dedicated, full-time ownership of your marketing org, we adapt to your exact phase of growth.

Engagement models

Three ways to work together.

Every engagement is built around the same principle: real marketing leadership, accountable to your outcomes. The structure flexes to match where you are.

Advisory

Strategic guidance without the overhead.

You have a capable team and a clear direction. You just want a senior voice in the room. We work with your leadership on a regular cadence: pressure-testing strategy, sharpening positioning, and helping you avoid the expensive mistakes that come from moving too fast without enough perspective.

Monthly or bi-weekly cadence
Strategy review & challenge
On-call access between sessions

Best for

Companies with an internal marketing lead who needs a strategic partner, or founders who want experienced input before making big bets.

Fractional CMO

Part-time presence. Full-time accountability.

A senior marketing executive working a set number of days per week inside your business, owning the strategy, managing the team, and reporting to your CEO. Not a consultant who hands you a deck. Someone who runs point on marketing the way a full-time CMO would, at a fraction of the cost.

Owns the marketing roadmap
Manages team & vendors
Accountable to revenue outcomes

Best for

Growth-stage companies that need a CMO-level operator but aren't ready to hire one full-time. Typically 2 to 3 days per week.

Embedded

Full-time leadership while you build.

When you need someone seated inside the business running marketing day-to-day, not part-time, not remote-advisory, we step in as a full-time equivalent. This is the right model during a leadership transition, a high-stakes launch, or a period when marketing can't afford to run on autopilot.

Full-time equivalent presence
Day-to-day team leadership
Seamless handoff when you're ready to hire

Best for

Companies between CMOs, preparing for a major launch, or navigating a critical growth window that requires full-time marketing leadership.

What we work on

The work itself.

Across all three models, we bring the same depth of experience to the same core disciplines. The scope adjusts to your engagement. The quality doesn't.

Brand & Positioning

Clarify who you are, who you're for, and why you win. Messaging architecture, competitive differentiation, and the narrative that makes your category yours.

Growth & Demand Generation

Full-funnel strategy from awareness to acquisition. Channel mix, pipeline health, and the metrics that actually connect marketing to revenue.

Product & Campaign Launches

Go-to-market strategy, launch sequencing, and campaign execution for new products, new markets, or high-stakes moments.

Partnerships & Sponsorships

Co-marketing and sponsorship strategy that extends reach and builds credibility with audiences you couldn't reach alone.

Team Building & Structure

Hire, organize, and develop the marketing function your next stage requires. Includes agency and vendor management.

Data, Analytics & Reporting

Fix attribution, establish KPIs, and build dashboards leadership can trust. Eliminate the guesswork and the budget waste that comes with it.

How we start

Every engagement begins the same way.

Before we build anything, we diagnose. The first 30 days are a structured assessment of where your marketing stands. Not a surface-level audit, but a business-first read on where you're losing money and where the real opportunity is.

Diagnostic

Interviews with your leadership, sales, and product teams. A review of your data, channels, attribution, and competitive position. We look at what's working, what isn't, and what the numbers are actually telling you.

Strategic Plan

A 90-day roadmap presented to your CEO and executive team. Clear on what's broken, what's working, and what to do first, with quick wins and longer-term priorities separated.

Active Leadership

We step into the engagement at the agreed scope, owning the roadmap, managing the team, and working the way your business needs us to work.

Accountability & Reporting

Regular cadence with your leadership team, tied to agreed outcomes. KPI dashboards, budget tracking, and honest reporting at every stage.

Why Clove

We've sat in the seat you're trying to fill.

Most marketing consultants have opinions. We have track records. Between us, we've run marketing for Fortune 100 companies, launched brands in markets that didn't exist yet, and built teams from scratch inside organizations that were moving faster than they were ready for.

That experience changes how we work. We don't come in with a framework and fit your business into it. We come in with judgment. The kind that only comes from having made the calls, owned the outcomes, and learned what actually moves the needle at scale.

We're also honest about what we're not. We're not a full-service agency. We're not a research firm. We're senior operators who become part of your team for as long as you need us, and leave you better than we found you.

Next step

Start with a diagnostic call.

Thirty minutes. No pitch deck. We'll listen to where you are, tell you honestly what we think, and let you decide if it makes sense to go further.

Book a diagnostic call