About Clove
Senior marketing leadership, built from the inside out.
Clove was founded on a simple premise: growing companies deserve the same caliber of marketing leadership that Fortune 100 brands rely on, without the overhead or the organizational inertia. We are practitioners not theorists. We lead from the inside and own outcomes.
Founder & Fractional CMO
Maya Wasserman
Maya brings more than 20 years of brand-building experience across consumer electronics, entertainment, and sports marketing. Her career spans the full arc of modern brand leadership: from managing multi-hundred-million-dollar budgets and global media strategy at Sony Electronics, to orchestrating complex cross-industry partnerships, to earning recognition as one of the most influential marketing voices in her field. She has led teams through category disruption, brand repositioning, and high-stakes campaign launches, consistently delivering measurable growth at scale.
- Doubled Sony's aided brand awareness by 120% through the NFL partnership in two years
- Led Sony headphones to category leadership as the top noise-canceling brand
- Oversaw a $100M+ integrated marketing budget spanning brand, media, social, PR, and partnerships
- Named CMO Alliance "CMO to Watch" and Ragan's Top Women in Communications
- Built and scaled Sony's global NFL partnership from the ground up
Founder & Fractional CMO
Lisa Hamidi
Lisa has spent 27 years operating at the intersection of brand strategy, business development, and go-to-market execution across some of the world's most demanding companies. From managing professional hair care P&L at Procter & Gamble to directing global brand architecture at Qualcomm to overseeing marketing across $700M+ in business at Sony, she has built the kind of cross-industry, cross-functional depth that most marketers never accumulate. She is equally fluent in consumer brand building, B2B positioning, and the operational rigor required to turn strategy into revenue.
- Launched Qualcomm's first-ever corporate brand campaign in both the U.S. and China, and created the Snapdragon brand architecture
- Grew P&G's Halo hair care line to $30M in retail revenue in its first fiscal year
- Directed marketing across $700M+ in business at Sony Electronics, spanning multiple product divisions
- Grew partner investment by 92% at Sony by identifying competitive opportunities with Microsoft, Intel, and Sprint
- Negotiated and managed partner marketing programs ranging from $5M to $20M with Fortune 100 companies
How we think about marketing leadership.
Operators, not consultants
We don't hand you a deck and leave. We embed inside your business, work with your team, and take accountability for outcomes.
Business-first, tactics second
Every channel decision, every campaign, every hire starts with the same question: what does this business actually need to grow?
Sized to what you need now
Executive-level leadership doesn't have to mean a full-time executive. We scale our involvement to match your stage, your team, and your timeline.
Ready to talk?
If you're scaling and need senior marketing judgment fast, let's have a conversation.